A Scientific Advertising Experiment

23.04.2008



A British advertising campaign promoting road safety recycles a video first used in experimental psychology to study inattentional blindness: Daniel J. Simons and Christopher F. Chabris (1999), Gorillas in our midst: sustained inattentional blindness for dynamic events. Perception vol. 28, pp. 1059-1074.

|

Tags: Psychology

Recent Posts

Archives

Browse the archive